Terms of Service
Last Updated: August 31, 2026
Welcome to Pipeline Velocity.
These Terms of Service ("Terms") govern your access to and use of the Pipeline Velocity website, including www.pipelinevelocity.com, and the marketing, consulting, technology, development, creative, and related professional services provided by Pipeline Velocity ("Pipeline Velocity," "we," "us," or "our").
By accessing our website, submitting an inquiry, requesting an audit or consultation, accepting a proposal, approving a Statement of Work ("SOW"), making a payment, or engaging Pipeline Velocity for services, you agree to these Terms.
If you enter into a separate written agreement, proposal, SOW, order form, quotation, or other service agreement with Pipeline Velocity, that document will govern the relevant engagement. If there is any conflict between these Terms and a signed or expressly accepted client-specific agreement, the client-specific agreement will take precedence.
1. About Pipeline Velocity
Pipeline Velocity is a marketing, technology, and revenue growth agency serving businesses across the United States, India, the United Kingdom, Australia, and other international markets.
Our services may include:
- Search Engine Optimization (SEO)
- Local SEO
- AI Search Optimization, AEO, and GEO
- Pay-Per-Click advertising
- Google Ads
- Microsoft Ads
- Meta Ads
- LinkedIn Ads
- Performance marketing and media buying
- Social media marketing and management
- Content strategy and content marketing
- Copywriting and content production
- Email marketing
- Website design and development
- Landing page development
- Conversion Rate Optimization (CRO)
- Branding and creative services
- Marketing automation
- CRM consulting, implementation, and management
- HubSpot and Zoho CRM services
- CRM and third-party integrations
- Revenue operations
- Sales enablement
- Analytics, tracking, attribution, and reporting
- Lead generation strategy
- Marketing consulting
- Fractional CMO services
- Other marketing, sales, technology, design, development, and growth-related services agreed upon with a client
The specific services, deliverables, timelines, responsibilities, fees, and other engagement terms will be defined in the applicable proposal, quotation, SOW, order form, invoice, or written agreement.
2. Website Use
You may use our website for legitimate informational and business purposes.
You agree not to:
- Use the website for unlawful, fraudulent, or abusive activities.
- Attempt to gain unauthorized access to our website, servers, systems, accounts, or data.
- Introduce malware, malicious scripts, viruses, automated attacks, or other harmful technology.
- Scrape, reproduce, republish, or commercially exploit website content without authorization.
- Interfere with the operation, performance, or security of the website.
- Misrepresent your identity, organization, or business when communicating with us.
- Use our website or materials in a manner that infringes intellectual property or other legal rights.
Pipeline Velocity may restrict or terminate access where we reasonably believe these Terms have been violated.
3. Proposals, Statements of Work, and Service Scope
Before starting an engagement, Pipeline Velocity may provide a proposal, SOW, quotation, project plan, invoice, order form, email confirmation, or other written description of the services.
Only services and deliverables expressly included within the agreed scope are included in the applicable project fee or retainer.
Any request outside the agreed scope may:
- Require additional fees.
- Require additional delivery time.
- Require a separate quotation or change request.
- Require revised project milestones.
- Require written approval before additional work begins.
Pre-engagement recommendations, audits, proposals, presentations, strategies, ideas, or estimates do not create an obligation for Pipeline Velocity to perform that work unless the work is included in an accepted engagement.
4. Client Responsibilities
The client agrees to provide reasonable cooperation necessary for Pipeline Velocity to perform the services.
Depending on the engagement, clients may be required to provide:
- Accurate information about their business, products, services, pricing, and target audience.
- Website, hosting, domain, CMS, CRM, analytics, advertising, social media, and other platform access.
- Brand guidelines, logos, images, videos, documents, product information, and marketing materials.
- Timely feedback and approvals.
- Required regulatory, legal, or industry disclosures.
- Internal technical or business resources where required.
- Advertising or media budgets.
- Necessary software subscriptions, platform licenses, APIs, or third-party services.
- Access to relevant employees, stakeholders, sales teams, developers, or other personnel.
The client is responsible for the accuracy and completeness of information provided to Pipeline Velocity.
Pipeline Velocity will not be responsible for delays, performance issues, missed deadlines, increased costs, or incomplete deliverables caused by:
- Delayed client approvals.
- Missing or incorrect information.
- Lack of platform access.
- Client-side technical issues.
- Changes in project requirements.
- Third-party delays.
- Actions or changes made by the client or another vendor.
Project timelines may be adjusted accordingly.
5. Client Approvals and Acceptance of Deliverables
Clients are responsible for reviewing deliverables before publication, deployment, campaign launch, or implementation.
Unless a different timeframe is stated in the applicable SOW, clients should provide consolidated feedback within ten (10) business days after receiving a deliverable for review.
Delayed approvals or feedback may result in corresponding changes to the project schedule.
If no feedback is received during the applicable review period, the deliverable may be treated as accepted for project scheduling, invoicing, and progression purposes.
Pipeline Velocity will not automatically publish or deploy material requiring specific client authorization solely because the review period has expired, unless otherwise agreed.
Approval may be provided through:
- Email.
- Project management platforms.
- CRM systems.
- Messaging platforms.
- Written meeting confirmation.
- Other mutually agreed communication channels.
Significant changes requested after approval may be treated as additional work.
6. Revisions and Change Requests
The number of revisions included in a project may be specified in the relevant proposal or SOW.
Where no revision limit is stated, Pipeline Velocity will provide revisions reasonably necessary to deliver the agreed scope, but reserves the right to classify substantial changes as additional work.
A change may be considered outside the original scope if it materially changes:
- An approved design.
- Website functionality.
- Page structure.
- Campaign strategy.
- Content direction.
- Target audience.
- Advertising platform.
- CRM configuration.
- Automation logic.
- Integration requirements.
- Branding direction.
- Previously approved deliverables.
Additional fees and revised timelines may apply to change requests.
7. Fees, Invoices, and Payments
Fees for Pipeline Velocity services will be specified in the applicable proposal, invoice, SOW, quotation, order form, or other written agreement.
Unless otherwise agreed:
- Payments must be made according to the specified payment schedule.
- Monthly retainers may be invoiced monthly or according to the agreed billing cycle.
- Project work may require an advance payment or milestone payments.
- Work may begin only after required advance payments are received.
- Applicable taxes may be added where required.
- International bank charges, currency conversion fees, and payment processing fees may be the responsibility of the client where applicable.
The following expenses are not included in Pipeline Velocity's professional fees unless expressly stated:
- Advertising spend.
- Media budgets.
- Software subscriptions.
- Website hosting.
- Domain registrations.
- Premium plugins.
- Paid themes.
- Stock photography.
- Stock video.
- Fonts and licensed creative assets.
- Third-party APIs.
- Influencer payments.
- Printing costs.
- CRM subscription fees.
- Other third-party expenses.
8. Overdue Payments
Pipeline Velocity may suspend or pause services where undisputed invoices become overdue.
This may include suspension of:
- SEO services.
- Paid advertising management.
- Development work.
- Reporting.
- Social media activities.
- Content production.
- CRM implementation.
- Automation management.
- Email campaigns.
- Agency-owned software access.
- Other ongoing services.
Pipeline Velocity may charge reasonable late fees or interest on overdue amounts where permitted by applicable law and where specified in an applicable invoice or agreement.
The client may also be responsible for reasonable costs incurred in recovering materially overdue amounts where permitted by law.
Pipeline Velocity is not responsible for loss of rankings, advertising performance, campaign momentum, leads, revenue, platform learning data, project timelines, or other effects resulting from services being suspended due to overdue payments.
9. Advertising and Media Spend
Pipeline Velocity management fees for PPC, paid social, programmatic advertising, media buying, or other paid campaigns are separate from the client's advertising budget unless expressly stated otherwise.
The client is responsible for maintaining sufficient advertising funds and valid billing methods with applicable advertising platforms.
Third-party advertising platforms may include:
- Google.
- Microsoft.
- Meta.
- LinkedIn.
- TikTok.
- Reddit.
- YouTube.
- Other advertising networks.
These platforms operate independently of Pipeline Velocity and may change:
- Advertising policies.
- Account requirements.
- Targeting capabilities.
- Algorithms.
- Costs.
- Features.
- Tracking systems.
- Attribution models.
- Account eligibility.
Pipeline Velocity cannot guarantee advertisement approval, account availability, continuous campaign operation, or uninterrupted access to any advertising platform.
10. Marketing Performance Disclaimer
Marketing outcomes depend on numerous factors outside the direct control of Pipeline Velocity.
Pipeline Velocity uses research, data, testing, experience, industry knowledge, and recognized marketing practices when providing services.
However, unless expressly included as a contractual performance commitment, Pipeline Velocity does not guarantee:
- Specific search engine rankings.
- First-page Google rankings.
- Number-one search positions.
- Specific organic traffic levels.
- Specific lead volumes.
- Specific sales volumes.
- Specific revenue.
- Particular conversion rates.
- Particular Cost Per Click (CPC).
- Particular Cost Per Lead (CPL).
- Particular Cost Per Acquisition (CPA).
- Specific Return on Ad Spend (ROAS).
- Specific Return on Investment (ROI).
- Social media follower growth.
- Social media engagement rates.
- Email open or click rates.
- Specific AI search citations or mentions.
- Specific visibility in AI-generated responses.
- Guaranteed inclusion in search engine or AI indexes.
Previous campaign results, case studies, forecasts, projections, estimates, or examples do not guarantee future performance.
11. SEO, AEO, GEO, and AI Search Services
Search engines and artificial intelligence platforms continuously change their algorithms, ranking systems, policies, interfaces, indexing processes, and ways of displaying information.
Pipeline Velocity does not control platforms such as:
- Google.
- Bing.
- ChatGPT.
- Gemini.
- Perplexity.
- Copilot.
- Other search engines or AI platforms.
Search performance may fluctuate due to factors such as:
- Search engine algorithm updates.
- AI platform changes.
- Competitor activity.
- Website changes.
- Technical issues.
- Changes in search behavior.
- Indexing decisions.
- Search demand.
- Manual actions.
- Website migrations.
- Client-side modifications.
- Third-party development work.
Pipeline Velocity will use reasonable efforts and accepted industry practices but does not guarantee rankings, indexing, traffic, AI citations, mentions, referrals, or search visibility.
12. Website Design and Development
Website, landing page, software, or development projects will be governed by the functionality and deliverables defined in the applicable project scope.
Pipeline Velocity is not responsible for issues caused by:
- Client modifications after delivery.
- Third-party developer modifications.
- Hosting provider failures.
- Domain or DNS issues.
- Third-party plugins.
- Themes.
- APIs.
- External integrations.
- CMS updates.
- Browser updates.
- Device changes.
- Expired licenses.
- Unsupported software.
- Third-party security vulnerabilities.
Unless expressly included in an ongoing agreement, website maintenance, security monitoring, plugin updates, backups, hosting administration, bug fixing after the agreed support period, or future compatibility updates are not automatically included after project completion.
13. CRM, Marketing Automation, and Integrations
Pipeline Velocity may configure, customize, manage, or integrate CRM and marketing technology platforms including HubSpot, Zoho, analytics platforms, email platforms, advertising platforms, automation tools, and other third-party systems.
Clients remain responsible for:
- Appropriate subscriptions.
- Platform licenses.
- User permissions.
- Data accuracy.
- Data backups.
- Legal use of customer information.
- Internal CRM processes.
- Access control.
- Compliance with applicable laws.
Third-party platforms may alter their:
- APIs.
- Features.
- Pricing.
- User permissions.
- Integration functionality.
- Authentication systems.
- Platform availability.
Pipeline Velocity is not liable for service interruptions, data loss, integration failures, or functionality changes caused by third-party systems outside our reasonable control.
14. Client Accounts and Platform Ownership
Unless otherwise agreed in writing, accounts created specifically for the client on advertising, analytics, CRM, social media, website, domain, hosting, search, or similar platforms should remain under the client's ownership or control where the applicable platform permits.
Pipeline Velocity may be granted administrative, partner, editor, manager, or authorized access as reasonably necessary to perform the services.
Pipeline Velocity retains ownership of its internal:
- Tools.
- Templates.
- Dashboards.
- Processes.
- Frameworks.
- Reporting systems.
- Marketing methodologies.
- Automation frameworks.
- Internal software.
- Agency subscriptions.
- Know-how.
Access to agency-owned software, licenses, reporting platforms, or internal systems may end when the engagement terminates.
Following termination and payment of all outstanding amounts, Pipeline Velocity will reasonably cooperate in removing its access and handing over client-owned assets or accounts where appropriate.
15. Client Data and Marketing Compliance
Clients are responsible for ensuring that customer, prospect, employee, lead, subscriber, or other personal information supplied to Pipeline Velocity has been collected and may be processed lawfully.
Clients are responsible for obtaining required consent or another appropriate legal basis for activities including:
- Email marketing.
- SMS marketing.
- CRM imports.
- Lead nurturing.
- Remarketing.
- Advertising audiences.
- Tracking.
- Analytics.
- Sales outreach.
- Marketing automation.
- Lead generation.
Clients are responsible for compliance with laws and regulations applicable to their business, industry, customers, and target markets.
These may include applicable:
- Privacy laws.
- Data protection laws.
- Anti-spam laws.
- Cookie and tracking requirements.
- Advertising laws.
- Consumer protection rules.
- Industry-specific regulations.
Where appropriate, Pipeline Velocity and the client may enter into a separate Data Processing Agreement.
16. Data Controller and Data Processor Roles
Where Pipeline Velocity collects personal information for its own business purposes, including through its own website, inquiries, sales activities, or communications, Pipeline Velocity may act as a data controller or equivalent responsible party under applicable privacy law.
Where Pipeline Velocity processes personal information solely on behalf of a client while providing services, Pipeline Velocity may act as a data processor or service provider, as those terms are defined under applicable law.
The exact roles and obligations may vary depending on the engagement, jurisdiction, systems involved, and nature of the data processing.
17. Third-Party Platforms and Services
Pipeline Velocity frequently relies on third-party products and platforms.
These may include:
- Search engines.
- Advertising networks.
- Social networks.
- CRM providers.
- Website platforms.
- Hosting providers.
- Analytics tools.
- Email providers.
- AI tools.
- Payment providers.
- Automation platforms.
- APIs.
- Data providers.
Pipeline Velocity does not own or control these third-party services.
We are therefore not responsible for:
- Platform downtime.
- Account suspension.
- Account restrictions.
- Algorithm updates.
- Feature removal.
- Price changes.
- API changes.
- Tracking limitations.
- Data discrepancies.
- Authentication changes.
- Policy updates.
- Platform closures.
- Other third-party actions outside our reasonable control.
The client's use of these platforms may also be subject to the respective provider's own terms and privacy policies.
18. Intellectual Property
Client Materials
The client retains ownership of intellectual property provided to Pipeline Velocity, including:
- Trademarks.
- Logos.
- Existing website content.
- Photographs.
- Videos.
- Product materials.
- Databases.
- Brand assets.
- Proprietary documents.
The client grants Pipeline Velocity permission to use these materials as reasonably necessary to perform the agreed services.
The client represents that it has appropriate rights or permission to provide these materials.
Custom Deliverables
Unless otherwise agreed, ownership of final custom deliverables created specifically for the client will transfer to the client after all applicable invoices relating to those deliverables have been paid in full.
Pipeline Velocity Intellectual Property
Pipeline Velocity retains ownership of pre-existing and reusable:
- Processes.
- Frameworks.
- Templates.
- Code libraries.
- Marketing systems.
- Research methods.
- Strategies.
- Methodologies.
- Internal tools.
- Automation structures.
- Software.
- Know-how.
Providing services to a client does not transfer ownership of Pipeline Velocity's underlying intellectual property.
Third-party assets remain subject to the applicable third-party license.
19. Portfolio and Case Study Use
Unless otherwise agreed in writing, Pipeline Velocity may reference a client's:
- Business name.
- Logo.
- Public website.
- Publicly available campaign work.
- Non-confidential project information.
- Non-confidential performance results.
Such information may be used in:
- Pipeline Velocity's website.
- Portfolio.
- Case studies.
- Sales presentations.
- Proposals.
- Marketing materials.
- Award submissions.
- Social media.
- Business development materials.
Pipeline Velocity will not intentionally disclose confidential or sensitive client information through such use.
Clients requiring different publicity arrangements should notify Pipeline Velocity in writing.
20. Confidentiality
Both Pipeline Velocity and the client may receive confidential or proprietary information during an engagement.
Each party agrees to take reasonable measures to protect confidential information and not disclose it to unauthorized third parties.
Confidential information may be shared where reasonably necessary with:
- Employees.
- Contractors.
- Consultants.
- Professional advisers.
- Technology providers.
Such parties should have a legitimate need for access.
Confidentiality obligations do not apply where information:
- Is already publicly available.
- Becomes publicly available without breach.
- Was lawfully known before disclosure.
- Is received lawfully from another source.
- Must be disclosed by law or legal process.
The parties may enter into a separate Non-Disclosure Agreement where appropriate.
21. Subcontractors and Service Partners
Pipeline Velocity may use employees, contractors, freelancers, specialists, technology partners, and other service providers to assist with delivery.
Pipeline Velocity remains responsible for managing the services it has agreed to provide, subject to these Terms and the applicable client agreement.
22. Independent Contractor Relationship
Pipeline Velocity performs its services as an independent contractor.
Nothing in these Terms or any client engagement creates an:
- Employment relationship.
- Partnership.
- Joint venture.
- Franchise relationship.
- Fiduciary relationship.
Neither party has authority to bind the other party to an obligation unless expressly authorized in writing.
23. Non-Solicitation of Personnel
During an active engagement and for twelve (12) months following termination of the engagement, the client agrees not to knowingly solicit for direct employment any Pipeline Velocity employee or dedicated contractor who was materially involved in providing services to the client, without Pipeline Velocity's prior written consent.
This restriction does not apply to an individual who:
- Responds independently to a general public job advertisement.
- Contacts the client without solicitation.
- Was already in employment discussions with the client before the relevant Pipeline Velocity engagement.
This provision will apply only to the extent permitted by applicable law.
24. Cancellation and Termination
Unless a minimum commitment is expressly included in an applicable proposal, SOW, or service agreement, recurring Pipeline Velocity services do not require a long-term contractual commitment.
Where a client-specific agreement contains cancellation provisions, those provisions will apply.
Where no cancellation period is stated, either party may terminate recurring services by providing thirty (30) days' written notice.
Project-based services may be terminated according to the applicable project agreement.
Upon termination:
- The client remains responsible for payment for work already completed.
- Outstanding invoices become payable.
- Approved third-party costs remain payable.
- Non-cancellable expenses remain the client's responsibility.
- Pipeline Velocity may stop campaigns and active work on the termination date.
- Pipeline Velocity may remove access to agency-owned platforms and software.
- Client-owned accounts and assets will be reasonably handed over where applicable after outstanding amounts are settled.
Amounts paid for completed work, work already underway, reserved resources, or non-refundable third-party purchases may not be refundable.
25. Pausing Services
Requests to temporarily pause an engagement must be agreed in writing.
Pausing marketing activities may affect:
- SEO rankings.
- Organic traffic.
- Paid advertising learning.
- Campaign performance.
- Content schedules.
- Social media activity.
- CRM automations.
- Lead generation.
- Development schedules.
- Email campaign performance.
Pipeline Velocity cannot guarantee that results achieved before a pause will immediately return after services resume.
26. Refunds
Pipeline Velocity provides professional services involving research, strategy, labor, team capacity, creative work, technology, development, and implementation.
Payments for work already completed, services already delivered, reserved resources, or costs already incurred are generally non-refundable.
Any refund eligibility will depend upon:
- The applicable client agreement.
- Work already completed.
- Resources committed.
- Third-party costs incurred.
- Other relevant circumstances.
27. Accuracy of Client Information and Claims
The client is responsible for ensuring the accuracy and legality of:
- Product claims.
- Service claims.
- Pricing.
- Offers.
- Promotions.
- Guarantees.
- Testimonials.
- Certifications.
- Product descriptions.
- Statistics.
- Business information.
- Regulatory disclosures.
Pipeline Velocity may recommend marketing changes but does not independently verify every legal, medical, financial, technical, regulatory, or industry-specific claim supplied by a client.
28. No Professional Legal, Financial, Medical, or Regulatory Advice
Pipeline Velocity provides marketing, technology, content, analytics, development, sales, CRM, and business growth services.
Our services do not constitute:
- Legal advice.
- Tax advice.
- Accounting advice.
- Financial advice.
- Investment advice.
- Medical advice.
- Regulatory advice.
Clients operating in regulated industries should obtain independent advice from appropriately qualified professionals.
29. Limitation of Liability
To the maximum extent permitted by applicable law, Pipeline Velocity will not be liable for indirect, incidental, special, exemplary, punitive, or consequential damages arising from the website or services.
This includes, without limitation, losses relating to:
- Profits.
- Revenue.
- Business opportunities.
- Anticipated savings.
- Goodwill.
- Search rankings.
- Website traffic.
- Leads.
- Sales.
- Advertising accounts.
- Advertising performance.
- Platform availability.
- Data.
- Third-party software.
To the maximum extent permitted by applicable law, Pipeline Velocity's total aggregate liability arising out of or relating to a particular engagement will not exceed the professional service fees actually paid to Pipeline Velocity for the services giving rise to the claim during the six (6) months immediately preceding the event giving rise to the claim.
Advertising spend, media budgets, software costs, taxes, and third-party expenses will not be included when calculating Pipeline Velocity's professional service fees for the purpose of this liability limit.
Nothing in these Terms limits or excludes liability that cannot legally be limited or excluded.
30. Indemnification
To the extent permitted by applicable law, the client agrees to indemnify and hold Pipeline Velocity harmless from third-party claims, liabilities, losses, damages, or reasonable expenses arising from:
- Client-provided materials.
- Client products or services.
- Inaccurate claims supplied by the client.
- Intellectual property supplied without authorization.
- Client violations of applicable law.
- Privacy or data protection violations caused by client instructions or data.
- Unauthorized or unlawful use of deliverables.
- Client instructions requiring Pipeline Velocity to publish or execute unlawful or infringing material.
31. Force Majeure
Pipeline Velocity will not be responsible for delays or failure to perform caused by events reasonably beyond our control.
These may include:
- Natural disasters.
- Severe weather.
- Internet outages.
- Cloud service failures.
- Cyberattacks.
- Government actions.
- War.
- Civil disturbance.
- Labor disruptions.
- Public health emergencies.
- Utility failures.
- Widespread platform outages.
- Failures of essential third-party providers.
32. International Clients
Pipeline Velocity provides services to clients located in multiple countries and may support campaigns targeting multiple jurisdictions.
Clients are responsible for identifying and complying with laws applicable to:
- Their business.
- Their products or services.
- Their target audiences.
- Their industry.
- The countries in which they advertise or operate.
Where local consumer protection laws, privacy laws, or statutory rights cannot legally be waived or limited, those requirements will continue to apply.
33. Governing Law and Dispute Resolution
Unless otherwise stated in a separate written agreement, these Terms will be governed by the laws applicable to Pipeline Velocity's principal place of business, without regard to conflict-of-law principles.
The parties agree to first attempt to resolve any dispute through good-faith discussions.
Any jurisdiction, arbitration, mediation, governing law, or dispute resolution mechanism stated in a signed client agreement, proposal, or SOW will take precedence over this section.
34. Privacy
Pipeline Velocity's collection, use, and handling of personal information through the website and services are also governed by our Privacy Policy.
By using the website or submitting information to Pipeline Velocity, you acknowledge that information may be processed in accordance with the applicable Privacy Policy.
35. Changes to These Terms
Pipeline Velocity may periodically update these Terms to reflect:
- Changes to our services.
- New technology.
- New business practices.
- Platform changes.
- Legal requirements.
- Regulatory requirements.
The updated version will be published on this page with a revised "Last Updated" date.
Continued use of the website following an update constitutes acceptance of the revised website Terms.
Material changes affecting an active contractual engagement will remain subject to the applicable client agreement.
36. Severability
If any provision of these Terms is found to be invalid, unlawful, or unenforceable, the remaining provisions will continue in full force and effect to the maximum extent permitted by law.
37. Waiver
Failure by Pipeline Velocity to enforce any provision of these Terms will not constitute a waiver of that provision or any other legal right.
38. Entire Agreement
These Terms, together with any applicable:
- Proposal.
- SOW.
- Quotation.
- Order form.
- Service agreement.
- Privacy Policy.
- Data Processing Agreement.
- Other written agreement.
constitute the agreement governing the relevant relationship between Pipeline Velocity and the client.
Where a signed or expressly accepted client-specific agreement conflicts with these Terms, the client-specific agreement will take precedence.
39. Contact Us
If you have questions regarding these Terms of Service, please contact:
Pipeline Velocity
Bengaluru, India
Email: info@pipelinevelocity.com
USA: +1 (408) 300-7500
India: +91 82773 12222
Website: www.pipelinevelocity.com
Terms of Service
Last Updated: August 31, 2026
Welcome to Pipeline Velocity.
These Terms of Service ("Terms") govern your access to and use of the Pipeline Velocity website, including www.pipelinevelocity.com, and the marketing, consulting, technology, development, creative, and related professional services provided by Pipeline Velocity ("Pipeline Velocity," "we," "us," or "our").
By accessing our website, submitting an inquiry, requesting an audit or consultation, accepting a proposal, approving a Statement of Work ("SOW"), making a payment, or engaging Pipeline Velocity for services, you agree to these Terms.
If you enter into a separate written agreement, proposal, SOW, order form, quotation, or other service agreement with Pipeline Velocity, that document will govern the relevant engagement. If there is any conflict between these Terms and a signed or expressly accepted client-specific agreement, the client-specific agreement will take precedence.
1. About Pipeline Velocity
Pipeline Velocity is a marketing, technology, and revenue growth agency serving businesses across the United States, India, the United Kingdom, Australia, and other international markets.
Our services may include:
- Search Engine Optimization (SEO)
- Local SEO
- AI Search Optimization, AEO, and GEO
- Pay-Per-Click advertising
- Google Ads
- Microsoft Ads
- Meta Ads
- LinkedIn Ads
- Performance marketing and media buying
- Social media marketing and management
- Content strategy and content marketing
- Copywriting and content production
- Email marketing
- Website design and development
- Landing page development
- Conversion Rate Optimization (CRO)
- Branding and creative services
- Marketing automation
- CRM consulting, implementation, and management
- HubSpot and Zoho CRM services
- CRM and third-party integrations
- Revenue operations
- Sales enablement
- Analytics, tracking, attribution, and reporting
- Lead generation strategy
- Marketing consulting
- Fractional CMO services
- Other marketing, sales, technology, design, development, and growth-related services agreed upon with a client
The specific services, deliverables, timelines, responsibilities, fees, and other engagement terms will be defined in the applicable proposal, quotation, SOW, order form, invoice, or written agreement.
2. Website Use
You may use our website for legitimate informational and business purposes.
You agree not to:
- Use the website for unlawful, fraudulent, or abusive activities.
- Attempt to gain unauthorized access to our website, servers, systems, accounts, or data.
- Introduce malware, malicious scripts, viruses, automated attacks, or other harmful technology.
- Scrape, reproduce, republish, or commercially exploit website content without authorization.
- Interfere with the operation, performance, or security of the website.
- Misrepresent your identity, organization, or business when communicating with us.
- Use our website or materials in a manner that infringes intellectual property or other legal rights.
Pipeline Velocity may restrict or terminate access where we reasonably believe these Terms have been violated.
3. Proposals, Statements of Work, and Service Scope
Before starting an engagement, Pipeline Velocity may provide a proposal, SOW, quotation, project plan, invoice, order form, email confirmation, or other written description of the services.
Only services and deliverables expressly included within the agreed scope are included in the applicable project fee or retainer.
Any request outside the agreed scope may:
- Require additional fees.
- Require additional delivery time.
- Require a separate quotation or change request.
- Require revised project milestones.
- Require written approval before additional work begins.
Pre-engagement recommendations, audits, proposals, presentations, strategies, ideas, or estimates do not create an obligation for Pipeline Velocity to perform that work unless the work is included in an accepted engagement.
4. Client Responsibilities
The client agrees to provide reasonable cooperation necessary for Pipeline Velocity to perform the services.
Depending on the engagement, clients may be required to provide:
- Accurate information about their business, products, services, pricing, and target audience.
- Website, hosting, domain, CMS, CRM, analytics, advertising, social media, and other platform access.
- Brand guidelines, logos, images, videos, documents, product information, and marketing materials.
- Timely feedback and approvals.
- Required regulatory, legal, or industry disclosures.
- Internal technical or business resources where required.
- Advertising or media budgets.
- Necessary software subscriptions, platform licenses, APIs, or third-party services.
- Access to relevant employees, stakeholders, sales teams, developers, or other personnel.
The client is responsible for the accuracy and completeness of information provided to Pipeline Velocity.
Pipeline Velocity will not be responsible for delays, performance issues, missed deadlines, increased costs, or incomplete deliverables caused by:
- Delayed client approvals.
- Missing or incorrect information.
- Lack of platform access.
- Client-side technical issues.
- Changes in project requirements.
- Third-party delays.
- Actions or changes made by the client or another vendor.
Project timelines may be adjusted accordingly.
5. Client Approvals and Acceptance of Deliverables
Clients are responsible for reviewing deliverables before publication, deployment, campaign launch, or implementation.
Unless a different timeframe is stated in the applicable SOW, clients should provide consolidated feedback within ten (10) business days after receiving a deliverable for review.
Delayed approvals or feedback may result in corresponding changes to the project schedule.
If no feedback is received during the applicable review period, the deliverable may be treated as accepted for project scheduling, invoicing, and progression purposes.
Pipeline Velocity will not automatically publish or deploy material requiring specific client authorization solely because the review period has expired, unless otherwise agreed.
Approval may be provided through:
- Email.
- Project management platforms.
- CRM systems.
- Messaging platforms.
- Written meeting confirmation.
- Other mutually agreed communication channels.
Significant changes requested after approval may be treated as additional work.
6. Revisions and Change Requests
The number of revisions included in a project may be specified in the relevant proposal or SOW.
Where no revision limit is stated, Pipeline Velocity will provide revisions reasonably necessary to deliver the agreed scope, but reserves the right to classify substantial changes as additional work.
A change may be considered outside the original scope if it materially changes:
- An approved design.
- Website functionality.
- Page structure.
- Campaign strategy.
- Content direction.
- Target audience.
- Advertising platform.
- CRM configuration.
- Automation logic.
- Integration requirements.
- Branding direction.
- Previously approved deliverables.
Additional fees and revised timelines may apply to change requests.
7. Fees, Invoices, and Payments
Fees for Pipeline Velocity services will be specified in the applicable proposal, invoice, SOW, quotation, order form, or other written agreement.
Unless otherwise agreed:
- Payments must be made according to the specified payment schedule.
- Monthly retainers may be invoiced monthly or according to the agreed billing cycle.
- Project work may require an advance payment or milestone payments.
- Work may begin only after required advance payments are received.
- Applicable taxes may be added where required.
- International bank charges, currency conversion fees, and payment processing fees may be the responsibility of the client where applicable.
The following expenses are not included in Pipeline Velocity's professional fees unless expressly stated:
- Advertising spend.
- Media budgets.
- Software subscriptions.
- Website hosting.
- Domain registrations.
- Premium plugins.
- Paid themes.
- Stock photography.
- Stock video.
- Fonts and licensed creative assets.
- Third-party APIs.
- Influencer payments.
- Printing costs.
- CRM subscription fees.
- Other third-party expenses.
8. Overdue Payments
Pipeline Velocity may suspend or pause services where undisputed invoices become overdue.
This may include suspension of:
- SEO services.
- Paid advertising management.
- Development work.
- Reporting.
- Social media activities.
- Content production.
- CRM implementation.
- Automation management.
- Email campaigns.
- Agency-owned software access.
- Other ongoing services.
Pipeline Velocity may charge reasonable late fees or interest on overdue amounts where permitted by applicable law and where specified in an applicable invoice or agreement.
The client may also be responsible for reasonable costs incurred in recovering materially overdue amounts where permitted by law.
Pipeline Velocity is not responsible for loss of rankings, advertising performance, campaign momentum, leads, revenue, platform learning data, project timelines, or other effects resulting from services being suspended due to overdue payments.
9. Advertising and Media Spend
Pipeline Velocity management fees for PPC, paid social, programmatic advertising, media buying, or other paid campaigns are separate from the client's advertising budget unless expressly stated otherwise.
The client is responsible for maintaining sufficient advertising funds and valid billing methods with applicable advertising platforms.
Third-party advertising platforms may include:
- Google.
- Microsoft.
- Meta.
- LinkedIn.
- TikTok.
- Reddit.
- YouTube.
- Other advertising networks.
These platforms operate independently of Pipeline Velocity and may change:
- Advertising policies.
- Account requirements.
- Targeting capabilities.
- Algorithms.
- Costs.
- Features.
- Tracking systems.
- Attribution models.
- Account eligibility.
Pipeline Velocity cannot guarantee advertisement approval, account availability, continuous campaign operation, or uninterrupted access to any advertising platform.
10. Marketing Performance Disclaimer
Marketing outcomes depend on numerous factors outside the direct control of Pipeline Velocity.
Pipeline Velocity uses research, data, testing, experience, industry knowledge, and recognized marketing practices when providing services.
However, unless expressly included as a contractual performance commitment, Pipeline Velocity does not guarantee:
- Specific search engine rankings.
- First-page Google rankings.
- Number-one search positions.
- Specific organic traffic levels.
- Specific lead volumes.
- Specific sales volumes.
- Specific revenue.
- Particular conversion rates.
- Particular Cost Per Click (CPC).
- Particular Cost Per Lead (CPL).
- Particular Cost Per Acquisition (CPA).
- Specific Return on Ad Spend (ROAS).
- Specific Return on Investment (ROI).
- Social media follower growth.
- Social media engagement rates.
- Email open or click rates.
- Specific AI search citations or mentions.
- Specific visibility in AI-generated responses.
- Guaranteed inclusion in search engine or AI indexes.
Previous campaign results, case studies, forecasts, projections, estimates, or examples do not guarantee future performance.
11. SEO, AEO, GEO, and AI Search Services
Search engines and artificial intelligence platforms continuously change their algorithms, ranking systems, policies, interfaces, indexing processes, and ways of displaying information.
Pipeline Velocity does not control platforms such as:
- Google.
- Bing.
- ChatGPT.
- Gemini.
- Perplexity.
- Copilot.
- Other search engines or AI platforms.
Search performance may fluctuate due to factors such as:
- Search engine algorithm updates.
- AI platform changes.
- Competitor activity.
- Website changes.
- Technical issues.
- Changes in search behavior.
- Indexing decisions.
- Search demand.
- Manual actions.
- Website migrations.
- Client-side modifications.
- Third-party development work.
Pipeline Velocity will use reasonable efforts and accepted industry practices but does not guarantee rankings, indexing, traffic, AI citations, mentions, referrals, or search visibility.
12. Website Design and Development
Website, landing page, software, or development projects will be governed by the functionality and deliverables defined in the applicable project scope.
Pipeline Velocity is not responsible for issues caused by:
- Client modifications after delivery.
- Third-party developer modifications.
- Hosting provider failures.
- Domain or DNS issues.
- Third-party plugins.
- Themes.
- APIs.
- External integrations.
- CMS updates.
- Browser updates.
- Device changes.
- Expired licenses.
- Unsupported software.
- Third-party security vulnerabilities.
Unless expressly included in an ongoing agreement, website maintenance, security monitoring, plugin updates, backups, hosting administration, bug fixing after the agreed support period, or future compatibility updates are not automatically included after project completion.
13. CRM, Marketing Automation, and Integrations
Pipeline Velocity may configure, customize, manage, or integrate CRM and marketing technology platforms including HubSpot, Zoho, analytics platforms, email platforms, advertising platforms, automation tools, and other third-party systems.
Clients remain responsible for:
- Appropriate subscriptions.
- Platform licenses.
- User permissions.
- Data accuracy.
- Data backups.
- Legal use of customer information.
- Internal CRM processes.
- Access control.
- Compliance with applicable laws.
Third-party platforms may alter their:
- APIs.
- Features.
- Pricing.
- User permissions.
- Integration functionality.
- Authentication systems.
- Platform availability.
Pipeline Velocity is not liable for service interruptions, data loss, integration failures, or functionality changes caused by third-party systems outside our reasonable control.
14. Client Accounts and Platform Ownership
Unless otherwise agreed in writing, accounts created specifically for the client on advertising, analytics, CRM, social media, website, domain, hosting, search, or similar platforms should remain under the client's ownership or control where the applicable platform permits.
Pipeline Velocity may be granted administrative, partner, editor, manager, or authorized access as reasonably necessary to perform the services.
Pipeline Velocity retains ownership of its internal:
- Tools.
- Templates.
- Dashboards.
- Processes.
- Frameworks.
- Reporting systems.
- Marketing methodologies.
- Automation frameworks.
- Internal software.
- Agency subscriptions.
- Know-how.
Access to agency-owned software, licenses, reporting platforms, or internal systems may end when the engagement terminates.
Following termination and payment of all outstanding amounts, Pipeline Velocity will reasonably cooperate in removing its access and handing over client-owned assets or accounts where appropriate.
15. Client Data and Marketing Compliance
Clients are responsible for ensuring that customer, prospect, employee, lead, subscriber, or other personal information supplied to Pipeline Velocity has been collected and may be processed lawfully.
Clients are responsible for obtaining required consent or another appropriate legal basis for activities including:
- Email marketing.
- SMS marketing.
- CRM imports.
- Lead nurturing.
- Remarketing.
- Advertising audiences.
- Tracking.
- Analytics.
- Sales outreach.
- Marketing automation.
- Lead generation.
Clients are responsible for compliance with laws and regulations applicable to their business, industry, customers, and target markets.
These may include applicable:
- Privacy laws.
- Data protection laws.
- Anti-spam laws.
- Cookie and tracking requirements.
- Advertising laws.
- Consumer protection rules.
- Industry-specific regulations.
Where appropriate, Pipeline Velocity and the client may enter into a separate Data Processing Agreement.
16. Data Controller and Data Processor Roles
Where Pipeline Velocity collects personal information for its own business purposes, including through its own website, inquiries, sales activities, or communications, Pipeline Velocity may act as a data controller or equivalent responsible party under applicable privacy law.
Where Pipeline Velocity processes personal information solely on behalf of a client while providing services, Pipeline Velocity may act as a data processor or service provider, as those terms are defined under applicable law.
The exact roles and obligations may vary depending on the engagement, jurisdiction, systems involved, and nature of the data processing.
17. Third-Party Platforms and Services
Pipeline Velocity frequently relies on third-party products and platforms.
These may include:
- Search engines.
- Advertising networks.
- Social networks.
- CRM providers.
- Website platforms.
- Hosting providers.
- Analytics tools.
- Email providers.
- AI tools.
- Payment providers.
- Automation platforms.
- APIs.
- Data providers.
Pipeline Velocity does not own or control these third-party services.
We are therefore not responsible for:
- Platform downtime.
- Account suspension.
- Account restrictions.
- Algorithm updates.
- Feature removal.
- Price changes.
- API changes.
- Tracking limitations.
- Data discrepancies.
- Authentication changes.
- Policy updates.
- Platform closures.
- Other third-party actions outside our reasonable control.
The client's use of these platforms may also be subject to the respective provider's own terms and privacy policies.
18. Intellectual Property
Client Materials
The client retains ownership of intellectual property provided to Pipeline Velocity, including:
- Trademarks.
- Logos.
- Existing website content.
- Photographs.
- Videos.
- Product materials.
- Databases.
- Brand assets.
- Proprietary documents.
The client grants Pipeline Velocity permission to use these materials as reasonably necessary to perform the agreed services.
The client represents that it has appropriate rights or permission to provide these materials.
Custom Deliverables
Unless otherwise agreed, ownership of final custom deliverables created specifically for the client will transfer to the client after all applicable invoices relating to those deliverables have been paid in full.
Pipeline Velocity Intellectual Property
Pipeline Velocity retains ownership of pre-existing and reusable:
- Processes.
- Frameworks.
- Templates.
- Code libraries.
- Marketing systems.
- Research methods.
- Strategies.
- Methodologies.
- Internal tools.
- Automation structures.
- Software.
- Know-how.
Providing services to a client does not transfer ownership of Pipeline Velocity's underlying intellectual property.
Third-party assets remain subject to the applicable third-party license.
19. Portfolio and Case Study Use
Unless otherwise agreed in writing, Pipeline Velocity may reference a client's:
- Business name.
- Logo.
- Public website.
- Publicly available campaign work.
- Non-confidential project information.
- Non-confidential performance results.
Such information may be used in:
- Pipeline Velocity's website.
- Portfolio.
- Case studies.
- Sales presentations.
- Proposals.
- Marketing materials.
- Award submissions.
- Social media.
- Business development materials.
Pipeline Velocity will not intentionally disclose confidential or sensitive client information through such use.
Clients requiring different publicity arrangements should notify Pipeline Velocity in writing.
20. Confidentiality
Both Pipeline Velocity and the client may receive confidential or proprietary information during an engagement.
Each party agrees to take reasonable measures to protect confidential information and not disclose it to unauthorized third parties.
Confidential information may be shared where reasonably necessary with:
- Employees.
- Contractors.
- Consultants.
- Professional advisers.
- Technology providers.
Such parties should have a legitimate need for access.
Confidentiality obligations do not apply where information:
- Is already publicly available.
- Becomes publicly available without breach.
- Was lawfully known before disclosure.
- Is received lawfully from another source.
- Must be disclosed by law or legal process.
The parties may enter into a separate Non-Disclosure Agreement where appropriate.
21. Subcontractors and Service Partners
Pipeline Velocity may use employees, contractors, freelancers, specialists, technology partners, and other service providers to assist with delivery.
Pipeline Velocity remains responsible for managing the services it has agreed to provide, subject to these Terms and the applicable client agreement.
22. Independent Contractor Relationship
Pipeline Velocity performs its services as an independent contractor.
Nothing in these Terms or any client engagement creates an:
- Employment relationship.
- Partnership.
- Joint venture.
- Franchise relationship.
- Fiduciary relationship.
Neither party has authority to bind the other party to an obligation unless expressly authorized in writing.
23. Non-Solicitation of Personnel
During an active engagement and for twelve (12) months following termination of the engagement, the client agrees not to knowingly solicit for direct employment any Pipeline Velocity employee or dedicated contractor who was materially involved in providing services to the client, without Pipeline Velocity's prior written consent.
This restriction does not apply to an individual who:
- Responds independently to a general public job advertisement.
- Contacts the client without solicitation.
- Was already in employment discussions with the client before the relevant Pipeline Velocity engagement.
This provision will apply only to the extent permitted by applicable law.
24. Cancellation and Termination
Unless a minimum commitment is expressly included in an applicable proposal, SOW, or service agreement, recurring Pipeline Velocity services do not require a long-term contractual commitment.
Where a client-specific agreement contains cancellation provisions, those provisions will apply.
Where no cancellation period is stated, either party may terminate recurring services by providing thirty (30) days' written notice.
Project-based services may be terminated according to the applicable project agreement.
Upon termination:
- The client remains responsible for payment for work already completed.
- Outstanding invoices become payable.
- Approved third-party costs remain payable.
- Non-cancellable expenses remain the client's responsibility.
- Pipeline Velocity may stop campaigns and active work on the termination date.
- Pipeline Velocity may remove access to agency-owned platforms and software.
- Client-owned accounts and assets will be reasonably handed over where applicable after outstanding amounts are settled.
Amounts paid for completed work, work already underway, reserved resources, or non-refundable third-party purchases may not be refundable.
25. Pausing Services
Requests to temporarily pause an engagement must be agreed in writing.
Pausing marketing activities may affect:
- SEO rankings.
- Organic traffic.
- Paid advertising learning.
- Campaign performance.
- Content schedules.
- Social media activity.
- CRM automations.
- Lead generation.
- Development schedules.
- Email campaign performance.
Pipeline Velocity cannot guarantee that results achieved before a pause will immediately return after services resume.
26. Refunds
Pipeline Velocity provides professional services involving research, strategy, labor, team capacity, creative work, technology, development, and implementation.
Payments for work already completed, services already delivered, reserved resources, or costs already incurred are generally non-refundable.
Any refund eligibility will depend upon:
- The applicable client agreement.
- Work already completed.
- Resources committed.
- Third-party costs incurred.
- Other relevant circumstances.
27. Accuracy of Client Information and Claims
The client is responsible for ensuring the accuracy and legality of:
- Product claims.
- Service claims.
- Pricing.
- Offers.
- Promotions.
- Guarantees.
- Testimonials.
- Certifications.
- Product descriptions.
- Statistics.
- Business information.
- Regulatory disclosures.
Pipeline Velocity may recommend marketing changes but does not independently verify every legal, medical, financial, technical, regulatory, or industry-specific claim supplied by a client.
28. No Professional Legal, Financial, Medical, or Regulatory Advice
Pipeline Velocity provides marketing, technology, content, analytics, development, sales, CRM, and business growth services.
Our services do not constitute:
- Legal advice.
- Tax advice.
- Accounting advice.
- Financial advice.
- Investment advice.
- Medical advice.
- Regulatory advice.
Clients operating in regulated industries should obtain independent advice from appropriately qualified professionals.
29. Limitation of Liability
To the maximum extent permitted by applicable law, Pipeline Velocity will not be liable for indirect, incidental, special, exemplary, punitive, or consequential damages arising from the website or services.
This includes, without limitation, losses relating to:
- Profits.
- Revenue.
- Business opportunities.
- Anticipated savings.
- Goodwill.
- Search rankings.
- Website traffic.
- Leads.
- Sales.
- Advertising accounts.
- Advertising performance.
- Platform availability.
- Data.
- Third-party software.
To the maximum extent permitted by applicable law, Pipeline Velocity's total aggregate liability arising out of or relating to a particular engagement will not exceed the professional service fees actually paid to Pipeline Velocity for the services giving rise to the claim during the six (6) months immediately preceding the event giving rise to the claim.
Advertising spend, media budgets, software costs, taxes, and third-party expenses will not be included when calculating Pipeline Velocity's professional service fees for the purpose of this liability limit.
Nothing in these Terms limits or excludes liability that cannot legally be limited or excluded.
30. Indemnification
To the extent permitted by applicable law, the client agrees to indemnify and hold Pipeline Velocity harmless from third-party claims, liabilities, losses, damages, or reasonable expenses arising from:
- Client-provided materials.
- Client products or services.
- Inaccurate claims supplied by the client.
- Intellectual property supplied without authorization.
- Client violations of applicable law.
- Privacy or data protection violations caused by client instructions or data.
- Unauthorized or unlawful use of deliverables.
- Client instructions requiring Pipeline Velocity to publish or execute unlawful or infringing material.
31. Force Majeure
Pipeline Velocity will not be responsible for delays or failure to perform caused by events reasonably beyond our control.
These may include:
- Natural disasters.
- Severe weather.
- Internet outages.
- Cloud service failures.
- Cyberattacks.
- Government actions.
- War.
- Civil disturbance.
- Labor disruptions.
- Public health emergencies.
- Utility failures.
- Widespread platform outages.
- Failures of essential third-party providers.
32. International Clients
Pipeline Velocity provides services to clients located in multiple countries and may support campaigns targeting multiple jurisdictions.
Clients are responsible for identifying and complying with laws applicable to:
- Their business.
- Their products or services.
- Their target audiences.
- Their industry.
- The countries in which they advertise or operate.
Where local consumer protection laws, privacy laws, or statutory rights cannot legally be waived or limited, those requirements will continue to apply.
33. Governing Law and Dispute Resolution
Unless otherwise stated in a separate written agreement, these Terms will be governed by the laws applicable to Pipeline Velocity's principal place of business, without regard to conflict-of-law principles.
The parties agree to first attempt to resolve any dispute through good-faith discussions.
Any jurisdiction, arbitration, mediation, governing law, or dispute resolution mechanism stated in a signed client agreement, proposal, or SOW will take precedence over this section.
34. Privacy
Pipeline Velocity's collection, use, and handling of personal information through the website and services are also governed by our Privacy Policy.
By using the website or submitting information to Pipeline Velocity, you acknowledge that information may be processed in accordance with the applicable Privacy Policy.
35. Changes to These Terms
Pipeline Velocity may periodically update these Terms to reflect:
- Changes to our services.
- New technology.
- New business practices.
- Platform changes.
- Legal requirements.
- Regulatory requirements.
The updated version will be published on this page with a revised "Last Updated" date.
Continued use of the website following an update constitutes acceptance of the revised website Terms.
Material changes affecting an active contractual engagement will remain subject to the applicable client agreement.
36. Severability
If any provision of these Terms is found to be invalid, unlawful, or unenforceable, the remaining provisions will continue in full force and effect to the maximum extent permitted by law.
37. Waiver
Failure by Pipeline Velocity to enforce any provision of these Terms will not constitute a waiver of that provision or any other legal right.
38. Entire Agreement
These Terms, together with any applicable:
- Proposal.
- SOW.
- Quotation.
- Order form.
- Service agreement.
- Privacy Policy.
- Data Processing Agreement.
- Other written agreement.
constitute the agreement governing the relevant relationship between Pipeline Velocity and the client.
Where a signed or expressly accepted client-specific agreement conflicts with these Terms, the client-specific agreement will take precedence.
39. Contact Us
If you have questions regarding these Terms of Service, please contact:
Pipeline Velocity
Bengaluru, India
Email: info@pipelinevelocity.com
USA: +1 (408) 300-7500
India: +91 82773 12222
Website: www.pipelinevelocity.com