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What’s Inside This Free Playbook?
The Accountability Gap
Why Most Companies Blame the Agency and Most Agencies Blame the Client
No Strategy, Just Spray
The “Random Acts of Marketing” Problem
Your Funnel is Not a Funnel
Why Most “Funnels” Are Just... Websites and Hope
Traffic ≠ Results
Why Performance Without Conversion Is Marketing Theatre
Broken Messaging and the Curse of Knowledge
How Founders Talk vs. How Customers Think
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