Email Marketing Best Practices 2026: The New Rules That Actually Drive Opens
Email marketing best practices 2026 set a clear bar. Average open rates land in the high teens to low 30s by industry, but strong lists with crisp targeting cross 40 percent. Good click rates range from 1 to 4 percent, while top performers break 5 percent when offers match intent. Most brands should send at […]
What Is Triggered Email Marketing? The Secret Behind Emails You Actually Open
What is triggered email marketing and why do these emails outperform blasts? Triggered emails fire the moment a user does something that matters, like adding to cart or finishing a purchase. Brands see higher open rates and click-through rates because the message matches the moment. Abandoned cart flows recover missed sales with simple cart emails […]
